Friday, September 19, 2014

SEO and SMO are Two Different Techniques

The terms Search Engine Optimization (SEO) and Social Media Optimization (SMO) are often confused as being synonymous. It must be for the word optimization which creates the illusion that these terms are interchangeable. This is a false trend, and both these terms are visibly different from each other with regards to their meanings. You can achieve good SEO even if you are not doing so well in the SMO department and vice versa. On the other hand, it is possible that the progress of SMO will be directly linked with the progress of SEO. To clarify things in a better way, let us see what SMO and SEO are and how they differ. What is SEO? SEO is the utilization of search engine results page (SERP). It is the calculated placement of frequently searched and commonly used words and phrases in the web content. These frequently searched words and phrases are called keywords and key phrases. SEO is a marketing strategy which is used to amplify site traffic, sales of the product, marketing of bra